The relationship amongst people in this social network are not virtual as social network itself, since we all use real names to communicate and share information through social media platform. There is always a debate about the social media relationship, many people doubt if it is true that relationship through social media network could really help people to increase their real relationship.However, according to relevant researches, it turns out that the social media relationship is just a bubble.
However, there are indeed something people should concern about when using social media. Especially after being friends with people who are not close enough but need to be tied with. If you are friends with business partners or your boss, you will begin to care about your personal life, making sure that only proper pictures be uploaded and tagged. No one wants his boss to see his drunk faces. No matter how tough a day you have spent in the office today, blaming it though facebook and twitter needs to be considered twice.
It is also claimed that social media is becoming a tool for employers to observe their applicants. They can easily discover how their applicants really are through their personal profile, online statues and even friends. This is also a problem that GOOGLE+ tries to figure out, that is why they have the circle function to help netizens protect their personal informations as much as they can.
Social media relationship is different than that in reality. Communication in reality is always face to face but on social media, it is all about information deliveries. To some extend, a birthday wish on friend's wall could really make them feel good, but it cannot change the truth that in fact the number of real close friends through social media is no more than 5.
What's more, social media is impacting the relationship and user himself. You cannot help campare yourselves with others since every time you log in social media sites, since all information are about your friends. Their happy lives might bring some pressure to you when you are in a hard living situations. Meanwhile, if you are critical or rude on social media, it might damage your brand and how people view you.
Here is a picture I found online about the landscape of the International Social Media. Although there are some countries don't have "internaional" social media, these applications are launched and even
popularly used in most countries.
From this picture we can clearly see that besides those popular websites as facebook, twitter, online chatting tools as skype, and video share website as youtube are all parts of social media. So in fact, once we get into the internet, we are in a social media world.
The keyword of social media is about "Social", which in another word, is "Share". If there is no "sharism", social media cannot be sociable and then of course, it cannot be treated as "social" media. Internet itself is a big platform to broadcast news and information. The point is when you are reading a news from BBC online, you are not using social networking. After reading, when you want to share it with more people, you click on the social plugins, then that is the way social media works.
"Sharism" is the center of social media. The way we update our statues, the way we upload new video are all a ways of sharing. And all these websites which offer us a platform to share these information could be called "social media".
Business-oriented people are always concerned about making their business profitable and famous. But without the right exposure, nothing would be made possible and potential opportunities may not be reached because of such limitation. However, there are now means to make it happen. Social media specialist have proved that more and more people are getting used to such kind of marketing tool as it is very advantageous and has a lot of benefits. On the other hand, this process may be a little tedious to do which is why a socialmedia specialist would be a big help.
However, before anything else, you should also be aware about what these specialist can do for your business:
They will assist in finding the right and suitable strategies that will be appropriate for your business based on your goals as well as objectives.
This kind of specialist will ensure that the social marketing method that they have set and gathered for your company will be able to provide brand awareness
They are responsible for providing reports that show Return on Influence and Return on Investment by showing your social media initiatives and effort
They will also give you assurance that your goals will absolutely be achieved as they are fully aware about your primary objective and improve your work for the better.
Such specialists will also give you a great traffic source which you may use for generating traffic for your own site.
So, to lighten up your work as well as to make sure that everything is done properly, hiring a specialist to do social media marketing for your business is going to be worth it. This will ensure that your site will obtain the leads and the traffic that it needs to gain more customers.